Real ChatGPT answer · index seedzwcBCOBlrVccompleteMarketing and advertising · marketing agenciescomparison
What are the current industry standard KPIs for a boutique digital marketing agency trying to hit profitability this quarter?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry standard KPIs for a boutique digital marketing agency trying to hit profitability this quarter?
3 real searches · 1 real-search pass
2025 2026 digital marketing agency profitability benchmarks gross margin utilization net profit margin agency industry reportGoogle ↗
OBSERVEDReason
Promethean Research 2025 digital agency industry report net margin utilization growthGoogle ↗
OBSERVEDReason
digital agency KPI benchmarks utilization rate gross margin realization rate accounts receivable DSO 2025Google ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 digital marketing agency profitability benchmarks gross margin utilization net profit margin agency industry report Google ↗
Promethean Research 2025 digital agency industry report net margin utilization growth Google ↗
digital agency KPI benchmarks utilization rate gross margin realization rate accounts receivable DSO 2025 Google ↗
- 2026 State of Digital Services: Digital Agency Industry Research · prometheanresearch.com
- How Profitable are Digital Agencies? · prometheanresearch.com
- 2026 Marketing Agency Benchmarks Report · agencyanalytics.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 digital marketing agency profitability benchmarks gross margin utilization net profit margin agency industry report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Promethean Research 2025 digital agency industry report net margin utilization growth OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
digital agency KPI benchmarks utilization rate gross margin realization rate accounts receivable DSO 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |