I just got hired to handle marketing for a mid-sized tech company and we need to figure out a realistic budget for a brand awareness campaign next year. What are the best guidelines to follow?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I just got hired to handle marketing for a mid-sized tech company and we need to figure out a realistic budget for a brand awareness campaign next year. What are the best guidelines to follow?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 marketing budget benchmarks technology companies percentage of revenue Gartner CMO spend survey brand awareness budget allocation B2B Google ↗
2025 B2B marketing budget survey brand awareness investment technology companies budget benchmarks Google ↗
- Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue · gartner.com
- Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, But Only 30% Are Ready to Scale AI Capabilities · gcom.pdo.aws.gartner.com
- 2025 B2B Sales & Marketing Benchmark Report · 8560290.fs1.hubspotusercontent-na1.net
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 marketing budget benchmarks technology companies percentage of revenue Gartner CMO spend survey brand awareness budget allocation B2B OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 B2B marketing budget survey brand awareness investment technology companies budget benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |