Real ChatGPT answer · index seedzc3lUEmyGtocompleteMarketing and advertising · local marketingcomparison
What is the current pricing structure for billboard advertising along major highways, and is it effective for local service companies anymore?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the current pricing structure for billboard advertising along major highways, and is it effective for local service companies anymore?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 billboard advertising costs average CPM highway digital static United States pricing 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Short fact | — | — | 1x of 1 | |
billboard advertising effectiveness local small businesses out of home advertising measurement ROI 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |