What is 6abc attribution and why are people in my marketing department talking about it so much during our quarterly planning meetings?
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Fan-out diagram
The searches the AI actually ran for this prompt.
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
- What Is Marketing Attribution? · mma.com
- What is marketing attribution? Models and examples explained · business.adobe.com
- Marketing Attribution Measurement Done Right in 2026 · appsflyer.com