Real ChatGPT answer · index seedzJ6OpX48khscompleteMarketing and advertising · marketing agenciescommercial
What are the current industry benchmarks for agency profit margins on retainer clients versus project based work?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry benchmarks for agency profit margins on retainer clients versus project based work?
3 real searches · 1 real-search pass
2025 2026 agency profit margin benchmarks retainer project gross margin net profit agency surveyGoogle ↗
OBSERVEDReason
agency financial benchmarks gross margin net profit 2025 digital marketing agency retainer project workGoogle ↗
OBSERVEDReason
Promethean Research agency industry report 2025 net margin agency profitabilityGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 agency profit margin benchmarks retainer project gross margin net profit agency survey Google ↗
agency financial benchmarks gross margin net profit 2025 digital marketing agency retainer project work Google ↗
Promethean Research agency industry report 2025 net margin agency profitability Google ↗
- State of Digital Services 2026 · research.prometheanresearch.com
- Digital Agency Industry Report · prometheanresearch.com
- How Profitable are Digital Agencies? · prometheanresearch.com
- State of Digital Services 2025 · research.prometheanresearch.com
- 2026 Marketing Agency Benchmarks Report · agencyanalytics.com
- Retainer vs project work: which pays more? · teamwork.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 agency profit margin benchmarks retainer project gross margin net profit agency survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
agency financial benchmarks gross margin net profit 2025 digital marketing agency retainer project work OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Promethean Research agency industry report 2025 net margin agency profitability OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |