Has Sephora announced any changes to the Beauty Insider point system or return policies for items bought during the major semi-annual sale?
Fan-out diagram
Seed → topic clusters → sub-queries, per model.
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classes come from the query-classifier (a local Laya model). 29 of 34 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
What the models actually searched
Each model answered the query with its own web search. These are the searches it ran, matched to the closest simulated query.
- About Beauty Insider Loyalty Program · sephora.com
- Savings Event FAQs · sephora.com
- Returns & Exchanges · sephora.com
Semantic map
Every query placed by meaning (EmbeddingGemma 2, 256-d). Shaded regions are topics, nearby points are near-paraphrases, and a circle's size is how often the query came back.
Queries
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
did Sephora change their return policy recently RELATED | Google ↗ AI Mode ↗ | Check if any recent policy overhauls affect general or sale purchases. | Consequence | press_release | sephora return policy rules | 2x of 3 | |
Sephora Beauty Insider point system changes 2025 REFORMULATION | Google ↗ AI Mode ↗ | Find recent official announcements regarding updates to the Sephora loyalty rewards program. | Reason | web_article | beauty insider loyalty changes | 1x of 3 | |
sephora beauty insider point system updates 2024 REFORMULATION | Google ↗ AI Mode ↗ | The user wants to find recent official changes or updates to the Sephora loyalty point system. | Other / navigational | web_article | beauty insider loyalty changes | 1x of 3 | |
sephora beauty insider program changes 2024 2025 REFORMULATION | Google ↗ AI Mode ↗ | Find recent official announcements regarding updates to the Sephora Beauty Insider rewards tiers or point values. | Consequence | web_article | beauty insider loyalty changes | 1x of 3 | |
Sephora return policy semi-annual sale items REFORMULATION | Google ↗ AI Mode ↗ | Understand if items purchased during the Savings Event have different return rules. | Yes / no | faq_page | sephora return policy rules | 1x of 3 | |
sephora return policy sale items semi annual REFORMULATION | Google ↗ AI Mode ↗ | The user wants to verify the specific return rules applied to products purchased during major sales. | Yes / no | faq_page | sephora return policy rules | 1x of 3 | |
sephora sale return policy items bought during savings event REFORMULATION | Google ↗ AI Mode ↗ | Understand specific return window and refund rules for products purchased during Sephora's major semi-annual sales. | Other / navigational | faq_page | sephora return policy rules | 1x of 3 | |
Sephora savings event return policy rules RELATED | Google ↗ AI Mode ↗ | Check the standard return window and conditions for promotional sale purchases. | Reason | web_article | sephora return policy rules | 1x of 3 | |
sephora savings event terms and conditions return policy RELATED | Google ↗ AI Mode ↗ | The user wants to review the official terms and conditions for the semi-annual savings event. | Consequence | pdf_whitepaper | sephora return policy rules | 1x of 3 | |
sephora return policy loophole sale items RELATED | Google ↗ AI Mode ↗ | Discover consumer discussions or official guidelines regarding restrictions on returning discounted items. | Reason | forum/qna | sephora return policy rules | 1x of 3 | |
how many days do I have to return makeup bought at Sephora sale IMPLICIT | Google ↗ AI Mode ↗ | Get the exact timeline allowed for returning sale items. | Other / navigational | faq_page | sephora return policy rules | 1x of 3 | |
how many points per dollar sephora beauty insider 2025 IMPLICIT | Google ↗ AI Mode ↗ | Check the exact earning rate for points under the current Beauty Insider system. | Other / navigational | glossary/definition | beauty insider loyalty changes | 1x of 3 | |
Ulta vs Sephora return policy comparison COMPARATIVE | Google ↗ AI Mode ↗ | Compare Sephora's return terms during sales with its main competitor. | Comparison | comparison_table | sephora return policy rules | 1x of 3 | |
sephora vs ulta loyalty program points comparison COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to compare Sephora's reward system against major competitors. | Comparison | comparison_table | beauty insider loyalty changes | 1x of 3 | |
ulta vs sephora loyalty program comparison 2025 COMPARATIVE | Google ↗ AI Mode ↗ | Compare Sephora's Beauty Insider point system with Ulta's Ultamate Rewards to see if Sephora's terms are shifting. | Comparison | comparison_table | beauty insider loyalty changes | 1x of 3 | |
Sephora beauty insider point expiration and tier rules ENTITY EXPANSION | Google ↗ AI Mode ↗ | Learn about broader changes to how points are earned, kept, or expired. | Reason | web_article | beauty insider loyalty changes | 1x of 3 | |
ulta return policy vs sephora return policy sale items COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to see how Sephora's sale return policy compares to other beauty retailers. | Comparison | comparison_table | sephora return policy rules | 1x of 3 | |
sephora savings event rules and restrictions ENTITY EXPANSION | Google ↗ AI Mode ↗ | Review the full terms and conditions associated with Sephora semi-annual savings events. | Reason | pdf_whitepaper | sephora return policy rules | 1x of 3 | |
frequent shopper tips for Sephora sale returns and points PERSONALIZED | Google ↗ AI Mode ↗ | Discover best practices for maximizing rewards and managing returns as a regular customer. | Other / navigational | buyers_guide | sephora return policy rules | 1x of 3 | |
sephora beauty insider tiers and rewards rule changes ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants details on Insider, VIB, and Rouge tier adjustments. | Reason | faq_page | beauty insider loyalty changes | 1x of 3 | |
can i return sale items to sephora after 30 days IMPLICIT | Google ↗ AI Mode ↗ | Find the exact deadline and condition requirements for returning merchandise bought on discount. | Consequence | how_to_steps | sephora return policy rules | 1x of 3 | |
how to return opened makeup bought during sephora sale IMPLICIT | Google ↗ AI Mode ↗ | The user wants to know if used or opened sale items can still be returned. | Other / navigational | how_to_steps | sephora return policy rules | 1x of 3 | |
frequent shopper sephora beauty insider tier requirements ENTITY EXPANSION | Google ↗ AI Mode ↗ | Check spending thresholds required to maintain or upgrade Insider, VIB, and Rouge statuses. | Other / navigational | product_spec_sheet | beauty insider loyalty changes | 1x of 3 | |
can you return used items to Sephora during sale events IMPLICIT | Google ↗ AI Mode ↗ | Verify if gently used products bought on discount can still be returned. | Other / navigational | forum/qna | sephora return policy rules | 1x of 3 | |
as a sephora rouge member what are the new sale perks and return windows PERSONALIZED | Google ↗ AI Mode ↗ | The user wants to check high-tier member privileges regarding sales and returns. | Consequence | web_article | beauty insider loyalty changes | 1x of 3 | |
does sephora allow returns on holiday value sets RELATED | Google ↗ AI Mode ↗ | Check if promotional sets sold during sales have unique return constraints. | Other / navigational | faq_page | sephora return policy rules | 1x of 3 | |
Sephora beauty insider program terms and conditions updates REFORMULATION | Google ↗ AI Mode ↗ | Read the official legal or programmatic updates to the loyalty scheme. | Consequence | pdf_whitepaper | beauty insider loyalty changes | 1x of 3 | |
sephora official press release beauty insider updates RELATED | Google ↗ AI Mode ↗ | The user wants to find official corporate announcements regarding program changes. | Consequence | press_release | beauty insider loyalty changes | 1x of 3 | |
sephora press release loyalty program update 2025 PERSONALIZED | Google ↗ AI Mode ↗ | Locate official announcements or press communications regarding corporate policy changes. | Consequence | press_release | beauty insider loyalty changes | 1x of 3 | |
reddit sephora sale return policy complaints 2024 RELATED | Google ↗ AI Mode ↗ | The user wants to see consumer experiences and recent discussions about sale returns. | Reason | forum/qna | sephora return policy rules | 1x of 3 | |
sephora beauty insider birthday gift policy changes RELATED | Google ↗ AI Mode ↗ | Verify if other perks like birthday gifts have been altered alongside point system adjustments. | Consequence | web_article | beauty insider loyalty changes | 1x of 3 | |
can you return sale items at sephora store REFORMULATION | Google ↗ AI Mode ↗ | The user wants to confirm if in-store return rules differ for sale merchandise. | Other / navigational | faq_page | sephora return policy rules | 1x of 3 | |
sephora return abuse policy 30 day limit RELATED | Google ↗ AI Mode ↗ | Understand how tracking return frequency impacts customers during promotional events. | Reason | web_article | sephora return policy rules | 1x of 3 |
Passes
Does another pass still surface new queries? A flattening curve means the fan-out has stabilised.
| Model | Pass | Target | Generated | Seconds | Tokens (in / out) | Notes |
|---|---|---|---|---|---|---|
| gemini-3.5-flash-lite | 1 | 10 | 10 | — | 925 / 1,173 | |
| gemini-3.5-flash-lite | 2 | 12 | 12 | — | 925 / 1,446 | |
| gemini-3.5-flash-lite | 3 | 12 | 12 | — | 925 / 1,457 |