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How do other agency owners structure their monthly retainer fees for Google Ads management when working with retail small businesses?

ChatGPTgpt-63 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How do other agency owners structure their monthly retainer fees for Google Ads management when working with retail small businesses?
3 real searches · 1 real-search pass
Google Ads management pricing agency percentage ad spend monthly retainer small business retail 2025Google ↗
OBSERVEDOther / navigational
Google Ads agency pricing monthly management fee ecommerce retail small business flat feeGoogle ↗
OBSERVEDComparison
Reddit PPC agency owner pricing Google Ads management retainer percentage spend minimumGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigational33%Comparison67%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
Google Ads management pricing agency percentage ad spend monthly retainer small business retail 2025 Google ↗
Google Ads agency pricing monthly management fee ecommerce retail small business flat fee Google ↗
Reddit PPC agency owner pricing Google Ads management retainer percentage spend minimum Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Ads management pricing agency percentage ad spend monthly retainer small business retail 2025
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Google Ads agency pricing monthly management fee ecommerce retail small business flat fee
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1
Reddit PPC agency owner pricing Google Ads management retainer percentage spend minimum
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1