Why are my facebook ads attribution numbers completely different from GA4 and how do I fix this tracking mess tonight?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are my facebook ads attribution numbers completely different from GA4 and how do I fix this tracking mess tonight?
1 real search · 1 real-search pass
Meta Ads attribution settings attribution window Conversions API event deduplication official documentation GA4 attribution models traffic source official documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Meta Ads attribution settings attribution window Conversions API event deduplication official documentation GA4 attribution models traffic source official documentation Google ↗
- Facebook-Server-Side-API-Swagger/server-side-api.yaml at main · facebookarchive/Facebook-Server-Side-API-Swagger · github.com
- Meta Conversion Events, Deduplication, and Conflicting Reporting · jonloomer.com
- Select attribution settings · support.google.com
- Get started with attribution · support.google.com
- [GA4] About modeled key events · support.google.com
Queries
1 queries · click a column to sort