Real ChatGPT answer · index seedyuZbjdwTM6gcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
How do I restructure our case studies today so generative search engines like Claude and ChatGPT actually cite us as a primary source
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I restructure our case studies today so generative search engines like Claude and ChatGPT actually cite us as a primary source
3 real searches · 1 real-search pass
2026 generative engine optimization primary sources case studies cite content structure OpenAI ChatGPT search publishers documentationGoogle ↗
OBSERVEDInstruction
Anthropic Claude web search citations source content documentation website publishersGoogle ↗
OBSERVEDOther / navigational
Google Search Central AI features content guidance structured data original research case studiesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 generative engine optimization primary sources case studies cite content structure OpenAI ChatGPT search publishers documentation Google ↗
Anthropic Claude web search citations source content documentation website publishers Google ↗
Google Search Central AI features content guidance structured data original research case studies Google ↗
- Search results · platform.claude.com
- Web search tool · platform.claude.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Search's Guidance on Generative AI Content on Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- Claude web search documentation · support.claude.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative engine optimization primary sources case studies cite content structure OpenAI ChatGPT search publishers documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Anthropic Claude web search citations source content documentation website publishers OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Central AI features content guidance structured data original research case studies OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |