What were the biggest mistakes Pepsi made during its past rebranding efforts so I can ensure my team does not repeat them in our review today?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What were the biggest mistakes Pepsi made during its past rebranding efforts so I can ensure my team does not repeat them in our review today?
4 real searches · 1 real-search pass
Pepsi rebranding failures 2008 logo redesign Arnell criticism cost brand identity history Crystal Pepsi 1992 lessonsGoogle ↗
OBSERVEDReason
Pepsi 2010 Refresh Project results sales brand campaign criticism rebrandingGoogle ↗
OBSERVEDConsequence
Pepsi Kendall Jenner 2017 ad backlash official apology brand campaign lessonsGoogle ↗
OBSERVEDReason
Pepsi 2023 logo redesign brand strategy official announcementGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 3 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
Pepsi rebranding failures 2008 logo redesign Arnell criticism cost brand identity history Crystal Pepsi 1992 lessons Google ↗
Pepsi 2010 Refresh Project results sales brand campaign criticism rebranding Google ↗
Pepsi Kendall Jenner 2017 ad backlash official apology brand campaign lessons Google ↗
Pepsi 2023 logo redesign brand strategy official announcement Google ↗
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo · cbsnews.com
- What's Going Wrong at Pepsi? Everything. · cbsnews.com
- Why Pepsi's 15-year-old rebrand is still the stuff of internet ridicule · fortune.com
- A study of the impact of package changes on orange juice demand · sciencedirect.com
- A study of the impact of package changes on orange juice demand · sciencedirect.com
- TROPICANA: SOCIAL MEDIA TEACH MARKETERS A BRANDING LESSON. · openurl.ebsco.com
- Snacks for a Fat Planet · newyorker.com
- Do you think Pepsi Refresh was a "failure"? · provokemedia.com
- A Teaching Moment: Professors Evaluate Pepsi Refresh Project - Notre Dame Business Mendoza College of Business · mendoza.nd.edu
- Pepsi Statement Re: Pepsi Moments Content · pepsico.com
- 2017: Whitewashing Black Lives Matter: How Pepsi’s Kendall Jenner Commercial Went So Wrong – Public Relations Case Studies: Strategies & Actions · pressbooks.bccampus.ca
- Out With The Old · forbes.com
- PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era · pepsico.com
- Pepsi ® takes over iconic global locations to unleash its new look as it rolls out first visual identity change in 14 years across 120 countries worldwide · pepsico.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Pepsi rebranding failures 2008 logo redesign Arnell criticism cost brand identity history Crystal Pepsi 1992 lessons OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pepsi 2010 Refresh Project results sales brand campaign criticism rebranding OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Pepsi Kendall Jenner 2017 ad backlash official apology brand campaign lessons OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pepsi 2023 logo redesign brand strategy official announcement OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |