Real ChatGPT answer · index seedys0xp88aZWwcompleteMarketing and advertising · AI search and generative engine optimizationbrand
How do we calculate the blended cost per acquisition when our organic search traffic is increasingly replaced by zero-click generative AI answers?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do we calculate the blended cost per acquisition when our organic search traffic is increasingly replaced by zero-click generative AI answers?
1 real search · 1 real-search pass
zero-click search generative AI answers measurement organic traffic acquisition attribution blended CAC marketing measurement 2025 2026Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
zero-click search generative AI answers measurement organic traffic acquisition attribution blended CAC marketing measurement 2025 2026 Google ↗
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