What are the standard CPM rates that US podcast hosts can command when pitching direct-response sponsors for niche industry shows?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the standard CPM rates that US podcast hosts can command when pitching direct-response sponsors for niche industry shows?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 US podcast advertising CPM rates host-read direct response niche B2B podcast sponsorship pricing Google ↗
podcast advertising rate benchmarks host read CPM 2025 2026 AdvertiseCast Libsyn Acast Google ↗
- Podcast Sponsorship: How to Get Podcast Sponsors and What They Pay · libsyn.com
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
- How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026] · acast.com
- Podcast Advertising Rates 2026: CPM Benchmarks by Format · castos.com
- Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference? · acast.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 US podcast advertising CPM rates host-read direct response niche B2B podcast sponsorship pricing OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
podcast advertising rate benchmarks host read CPM 2025 2026 AdvertiseCast Libsyn Acast OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |