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What are the current best practices for setting up Google Performance Max asset groups in 2024 to make sure my retirement crafts business does not waste money on bad clicks?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the current best practices for setting up Google Performance Max asset groups in 2024 to make sure my retirement crafts business does not waste money on bad clicks?
2 real searches · 1 real-search pass
Google Ads Performance Max asset groups best practices 2026 official Google Ads documentationGoogle ↗
OBSERVEDInstruction
Google Ads Performance Max asset groups best practices audience signals search themes brand exclusions negative keywords 2024 officialGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequenceReason50%DefinitionInstruction50%Yes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Google Ads Performance Max asset groups best practices 2026 official Google Ads documentation Google ↗
Google Ads Performance Max asset groups best practices audience signals search themes brand exclusions negative keywords 2024 official Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Ads Performance Max asset groups best practices 2026 official Google Ads documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
Google Ads Performance Max asset groups best practices audience signals search themes brand exclusions negative keywords 2024 official
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1