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What is the typical cost per lead for plumbers using Google Ads compared to HomeAdvisor in competitive urban areas right now?

ChatGPTgpt-61 query11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What is the typical cost per lead for plumbers using Google Ads compared to HomeAdvisor in competitive urban areas right now?
1 real search · 1 real-search pass
2026 plumber Google Ads cost per lead competitive cities benchmark HomeAdvisor Angi lead pricing cost per lead plumbingGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparison100%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model).

Searches and sources

ChatGPT1 real searches · gpt-6
2026 plumber Google Ads cost per lead competitive cities benchmark HomeAdvisor Angi lead pricing cost per lead plumbing Google ↗

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 plumber Google Ads cost per lead competitive cities benchmark HomeAdvisor Angi lead pricing cost per lead plumbing
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
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