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How do I set up a custom alert in GA4 to notify my team if our B2B lead generation form suddenly stops recording submissions

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How do I set up a custom alert in GA4 to notify my team if our B2B lead generation form suddenly stops recording submissions
2 real searches · 1 real-search pass
Google Analytics 4 custom insights create email notifications conditions metric event count documentation 2026Google ↗
OBSERVEDInstruction
GA4 custom insights anomaly detection email notifications threshold event count zero submissionsGoogle ↗
OBSERVEDYes / no

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequenceReasonDefinitionInstruction50%Yes / no50%

Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Google Analytics 4 custom insights create email notifications conditions metric event count documentation 2026 Google ↗
GA4 custom insights anomaly detection email notifications threshold event count zero submissions Google ↗
  1. Analytics Insights · support.google.com
  2. [GA4] Anomaly detection · support.google.com

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Analytics 4 custom insights create email notifications conditions metric event count documentation 2026
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
GA4 custom insights anomaly detection email notifications threshold event count zero submissions
OBSERVED
Google ↗
AI Mode ↗
—Yes / no——1x
of 1