What are the current industry standard CPM rates for health and wellness podcasts so I can price my upcoming sponsorship packages correctly
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry standard CPM rates for health and wellness podcasts so I can price my upcoming sponsorship packages correctly
3 real searches · 1 real-search pass
2026 podcast advertising CPM rates health wellness podcasts host read sponsorship benchmarks 2026Google ↗
OBSERVEDReason
podcast advertising rates CPM pre-roll mid-roll post-roll 2025 2026 IAB benchmark health wellnessGoogle ↗
OBSERVEDComparison
health wellness podcast sponsorship advertising rates CPM host read niche audienceGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 podcast advertising CPM rates health wellness podcasts host read sponsorship benchmarks 2026 Google ↗
podcast advertising rates CPM pre-roll mid-roll post-roll 2025 2026 IAB benchmark health wellness Google ↗
health wellness podcast sponsorship advertising rates CPM host read niche audience Google ↗
- Podcast Sponsorship: How to Get Podcast Sponsors and What They Pay · libsyn.com
- How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026] · acast.com
- Guide To Podcast Sponsorship Rates in 2026 · shopify.com
- Podcast Advertising CPM by Genre 2026: Rates and Real Data · castfox.net
- Health podcast CPM benchmarks: the $27 seller rate · podderapp.com
- Podcast advertising rates: what shows charge now · podderapp.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 podcast advertising CPM rates health wellness podcasts host read sponsorship benchmarks 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
podcast advertising rates CPM pre-roll mid-roll post-roll 2025 2026 IAB benchmark health wellness OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
health wellness podcast sponsorship advertising rates CPM host read niche audience OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |