Real ChatGPT answer · index seedyLzilLrcNSIcompleteMarketing and advertising · web analyticsinformational

How reliable are Semrush competitor traffic reports when trying to decide where to allocate our tiny monthly PPC budget?

ChatGPTgpt-62 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How reliable are Semrush competitor traffic reports when trying to decide where to allocate our tiny monthly PPC budget?
2 real searches · 1 real-search pass
Semrush how traffic analytics estimates competitor website traffic paid search data methodology limitations 2026Google ↗
OBSERVEDComparison
Google Ads Keyword Planner forecasts historical metrics clicks impressions official documentation budget planningGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparison50%ConsequenceReason50%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Semrush how traffic analytics estimates competitor website traffic paid search data methodology limitations 2026 Google ↗
Google Ads Keyword Planner forecasts historical metrics clicks impressions official documentation budget planning Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Semrush how traffic analytics estimates competitor website traffic paid search data methodology limitations 2026
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1
Google Ads Keyword Planner forecasts historical metrics clicks impressions official documentation budget planning
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1