Real ChatGPT answer · index seedyLvIpCXOP5wcompleteMarketing and advertising · web analyticsinformational
Why do marketing agencies insist on using UTM parameters for campaign tracking and what happens if my team forgets to include them in the links?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do marketing agencies insist on using UTM parameters for campaign tracking and what happens if my team forgets to include them in the links?
1 real search · 1 real-search pass
Google Analytics 4 UTM parameters traffic source attribution missing UTM parameters direct referral documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 UTM parameters traffic source attribution missing UTM parameters direct referral documentation Google ↗
- [GA4] Understand (direct) / (none) traffic · support.google.com
- Campaigns and traffic sources · support.google.com
- Scopes of traffic-source dimensions · support.google.com