Is it more effective to use customer video testimonials or founder story videos on our homepage to prove our new brand value proposition today
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it more effective to use customer video testimonials or founder story videos on our homepage to prove our new brand value proposition today
1 real search · 1 real-search pass
customer testimonials video social proof homepage conversion trust research founder story brand storytelling consumer trust 2024 2025Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
customer testimonials video social proof homepage conversion trust research founder story brand storytelling consumer trust 2024 2025 Google ↗
- The Trust Funnel · business.linkedin.com
- Bazaarvoice 2024 Shopper Preference Report: Video Content Reigns Supreme for 66% of U.S. Consumers in Product Discovery · bazaarvoice.com