Is it still worth paying an SEO consultant for local rankings in Chicago, or should our roofing company switch the entire budget to Google PPC?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it still worth paying an SEO consultant for local rankings in Chicago, or should our roofing company switch the entire budget to Google PPC?
3 real searches · 1 real-search pass
2026 Google local SEO Google Business Profile local ranking factors official relevance distance prominence roofing contractorsGoogle ↗
OBSERVEDOther / navigational
Google Local Services Ads roofing contractors Chicago 2026 lead pricing pay per leadGoogle ↗
OBSERVEDOther / navigational
Google Ads search campaigns roofing contractor cost per click Chicago 2026 benchmarksGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 Google local SEO Google Business Profile local ranking factors official relevance distance prominence roofing contractors Google ↗
Google Local Services Ads roofing contractors Chicago 2026 lead pricing pay per lead Google ↗
Google Ads search campaigns roofing contractor cost per click Chicago 2026 benchmarks Google ↗
- Roofing Services CPC in Chicago: $13.33 (2026) · ppcchief.com
- Google Ads Statistics for Contractors: Costs by Trade · pipelineon.com
- Tips to improve your local ranking on Google · support.google.com
- Roofing PPC: What Google Ads Really Cost Roofers · therooferseocompany.com
- Google LSA Cost per Lead: $39 to $59 by Trade · hellosetter.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 Google local SEO Google Business Profile local ranking factors official relevance distance prominence roofing contractors OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Local Services Ads roofing contractors Chicago 2026 lead pricing pay per lead OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Ads search campaigns roofing contractor cost per click Chicago 2026 benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |