Real ChatGPT answer · index seedxlycdpifS3AcompleteMarketing and advertising · AI search and generative engine optimizationbrand
How should I explain the ROI of investing in AI search and generative engine optimization to our chief financial officer who is skeptical about moving budgets away from traditional PPC?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How should I explain the ROI of investing in AI search and generative engine optimization to our chief financial officer who is skeptical about moving budgets away from traditional PPC?
3 real searches · 1 real-search pass
2025 2026 AI search generative engine optimization GEO measurement referral traffic study marketing ROI PPC comparisonGoogle ↗
OBSERVEDComparison
Google AI Overviews impact organic click-through rates study 2025 publishers researchGoogle ↗
OBSERVEDConsequence
generative engine optimization research paper visibility citations AI search 2024 2025Google ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 AI search generative engine optimization GEO measurement referral traffic study marketing ROI PPC comparison Google ↗
Google AI Overviews impact organic click-through rates study 2025 publishers research Google ↗
generative engine optimization research paper visibility citations AI search 2024 2025 Google ↗
- Do people click on links in Google AI summaries? · pewresearch.org
- AIO Impact on Google CTR: September 2025 Update · seerinteractive.com
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
- The 2026 AEO / GEO Benchmarks Report · conductor.com
- Generative Engine Optimization: How to Dominate AI Search · arxiv.org
- Optimizing Visibility in Generative Engines: A Critical Survey of Generative Engine Optimization (2023-2026) · arxiv.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 AI search generative engine optimization GEO measurement referral traffic study marketing ROI PPC comparison OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google AI Overviews impact organic click-through rates study 2025 publishers research OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
generative engine optimization research paper visibility citations AI search 2024 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |