What are the industry benchmark viewability rates for Taboola feed ads compared to traditional banner placements on news publisher sites?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the industry benchmark viewability rates for Taboola feed ads compared to traditional banner placements on news publisher sites?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Taboola feed ads viewability rate benchmark viewability native ads publisher benchmark Google ↗
IAB viewability benchmark display banner ads viewability rate news publisher sites 2024 2025 Google ↗
- Less Annoying, More Engaging: Publishers Drive Revenue with Video in Taboola Feed · taboola.com
- Estimate your Ad Revenue Opportunity · newsinitiative.withgoogle.com
- Q3 2025 North America Ad Viewability Benchmarks Report · pixalate.com
- Interaction Funnel · pubhelp.taboola.com
- Feed · pubhelp.taboola.com
- Understanding viewability and Active View reporting metrics · support.google.com
- IAB/MRC Attention Measurement Guidelines · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Taboola feed ads viewability rate benchmark viewability native ads publisher benchmark OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
IAB viewability benchmark display banner ads viewability rate news publisher sites 2024 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |