Are there any recent updates to Google trademark policy guidelines that affect how we can bid on competitor brand names in our sponsored search campaigns?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Are there any recent updates to Google trademark policy guidelines that affect how we can bid on competitor brand names in our sponsored search campaigns?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads trademark policy updates 2026 competitor brand keywords bidding trademark complaints policy Google ↗
site:support.google.com/adspolicy trademark Google Ads policy use of trademarks keywords ad text 2026 Google ↗
- Trademarks · support.google.com
- Google Ads policies · support.google.com
- Google Ads is changing how it processes trademark complaints · searchengineland.com
- How competitors target your branded traffic with Google Ads · searchengineland.com
- Bidding on Competitor Keywords in Google Ads · relevantaudience.com
- Google appeals Indian ruling over its ads platform, citing consumer harm · reuters.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads trademark policy updates 2026 competitor brand keywords bidding trademark complaints policy OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
site:support.google.com/adspolicy trademark Google Ads policy use of trademarks keywords ad text 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |