Real ChatGPT answer · index seedxbbd3DXnOiIcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How do I set up custom events to catch referral traffic coming from Microsoft Copilot interactions in my web analytics?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I set up custom events to catch referral traffic coming from Microsoft Copilot interactions in my web analytics?
3 real searches · 1 real-search pass
Microsoft Copilot website referral traffic analytics referrer copilot.microsoft.com GA4 custom events documentationGoogle ↗
OBSERVEDOther / navigational
Google Analytics 4 create custom event session source medium referral hostname documentationGoogle ↗
OBSERVEDInstruction
Microsoft Clarity Copilot referral traffic tracking analyticsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Microsoft Copilot website referral traffic analytics referrer copilot.microsoft.com GA4 custom events documentation Google ↗
Google Analytics 4 create custom event session source medium referral hostname documentation Google ↗
Microsoft Clarity Copilot referral traffic tracking analytics Google ↗
- Events | Google Analytics | Google for Developers · developers.google.com
- Campaigns and traffic sources · support.google.com
- API dimensions and metrics | Google Analytics | Google for Developers · developers.google.com
- Open Microsoft Clarity · clarity.microsoft.com
- AIPlatform and PaidAIPlatform · learn.microsoft.com
- 5 KPIs for an AI-Mediated Web - Understand your customers · clarity.microsoft.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Microsoft Copilot website referral traffic analytics referrer copilot.microsoft.com GA4 custom events documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Analytics 4 create custom event session source medium referral hostname documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Microsoft Clarity Copilot referral traffic tracking analytics OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |