Real ChatGPT answer · index seedxYpgUjvnrSEcompleteMarketing and advertising · AI search and generative engine optimizationinformational

My boss mentioned we are losing branded keyword traffic because users are getting answers directly from AI summaries. How can we fix this?

ChatGPTgpt-62 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
My boss mentioned we are losing branded keyword traffic because users are getting answers directly from AI summaries. How can we fix this?
2 real searches · 1 real-search pass
2026 AI Overviews branded search traffic zero-click SEO strategies Google Search Central AI features guidanceGoogle ↗
OBSERVEDOther / navigational
Google Search Console AI Overviews reporting clicks impressions documentation 2026Google ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational50%ComparisonConsequenceReason50%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 AI Overviews branded search traffic zero-click SEO strategies Google Search Central AI features guidance
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Google Search Console AI Overviews reporting clicks impressions documentation 2026
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1