What metrics should I be looking at right now in Google Analytics 4 to measure the exact ROI of my Raleigh local advertising spend?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What metrics should I be looking at right now in Google Analytics 4 to measure the exact ROI of my Raleigh local advertising spend?
1 real search · 1 real-search pass
Google Analytics 4 official documentation advertising cost import ROI conversions attribution geographic reports key eventsGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 official documentation advertising cost import ROI conversions attribution geographic reports key events Google ↗
- Get started with advertising · support.google.com
- Get started with attribution · support.google.com
- Import campaign data · support.google.com
- Connect Google Ads to Google Analytics - Analytics Help · business.google.com