Real ChatGPT answer · index seedxGOjUPHFa3ccompleteMarketing and advertising · AI search and generative engine optimizationhowto
Why are my click through rates dropping even when my keyword rankings stay the same due to AI generative summaries
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are my click through rates dropping even when my keyword rankings stay the same due to AI generative summaries
1 real search · 1 real-search pass
Google AI Overviews organic click-through rate study 2025 2026 zero click search CTR rankingsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google AI Overviews organic click-through rate study 2025 2026 zero click search CTR rankings Google ↗
- Update: AI Overviews Reduce Clicks by 58% · ahrefs.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Study Confirms Google AI Overviews Cut Organic Clicks 38% · searchenginejournal.com