What exact metrics should I look at in Semrush versus Ahrefs to prove to a skeptical small business owner that their local SEO campaign is actually working?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What exact metrics should I look at in Semrush versus Ahrefs to prove to a skeptical small business owner that their local SEO campaign is actually working?
3 real searches · 1 real-search pass
Semrush local SEO Position Tracking map pack metrics local rank tracking official documentationGoogle ↗
OBSERVEDInstruction
Ahrefs Rank Tracker location settings local SEO metrics official documentationGoogle ↗
OBSERVEDOther / navigational
Semrush Google Business Profile performance metrics calls directions website clicks officialGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Semrush local SEO Position Tracking map pack metrics local rank tracking official documentation Google ↗
Ahrefs Rank Tracker location settings local SEO metrics official documentation Google ↗
Semrush Google Business Profile performance metrics calls directions website clicks official Google ↗
- Google Business Profile (GBP) Insights · semrush.com
- Overview of Available Integrations in My Reports · semrush.com
- What is Map Rank Tracker and how can it help me? · semrush.com
- Overview · ahrefs.com
- Rank Tracker by Ahrefs: Track Keyword Rankings Globally · ahrefs.com
- Rank Tracker fields · docs.ahrefs.com
- What is Share of Voice (SoV) and how is it calculated? · help.ahrefs.com
- Metrics · ahrefs.com
- Overview · ahrefs.com
- Keyword and search traffic metrics · ahrefs.com
- About Google Business Profile (GBP) Monitor · help.ahrefs.com
- Understand your Business Profile performance & insights · support.google.com
- Metric | Google Business Profile APIs | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Semrush local SEO Position Tracking map pack metrics local rank tracking official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Ahrefs Rank Tracker location settings local SEO metrics official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Semrush Google Business Profile performance metrics calls directions website clicks official OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |