Real ChatGPT answer · index seedwuRu4tejkGEcompleteMarketing and advertising · web analyticsinformational

What does a professional digital marketing analytics audit typically cover, and can I do most of it myself using free browser extensions and checklist tools?

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What does a professional digital marketing analytics audit typically cover, and can I do most of it myself using free browser extensions and checklist tools?
1 real search · 1 real-search pass
Google Analytics 4 audit events conversions Google Tag Manager Tag Assistant Search Console Lighthouse free tools official documentationGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparison100%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
Google Analytics 4 audit events conversions Google Tag Manager Tag Assistant Search Console Lighthouse free tools official documentation Google ↗
  1. Open Tag Assistant · tagassistant.google.com
  2. Troubleshooting guide · support.google.com
  3. Troubleshoot with Tag Assistant · support.google.com
  4. Verify your Google tag · support.google.com
  5. Open Google Analytics · analytics.google.com
  6. Open Search Console · search.google.com
  7. Lighthouse documentation · developer.chrome.com
  8. Lighthouse  |  Chrome for Developers · developer.chrome.google.cn
  9. Find Chrome extension · chromewebstore.google.com
  10. Open Microsoft Clarity · clarity.microsoft.com
  11. Open PageSpeed Insights · pagespeed.web.dev
  12. Download SEO Spider · screamingfrog.co.uk
  13. Looker Studio · lookerstudio.google.com
  14. Google Trends · trends.google.com
  15. Wappalyzer · wappalyzer.com
  16. Website Grader · website.grader.com
  17. Set up events  |  Google Analytics  |  Google for Developers · developers.google.com
  18. Verify and troubleshoot your Google Analytics setup  |  Google for Developers · developers.google.com

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Analytics 4 audit events conversions Google Tag Manager Tag Assistant Search Console Lighthouse free tools official documentation
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1