I have to write a killer brand value proposition for my tech startup today, and I want to know if focusing on emotional benefits works better than highlighting functional features based on recent consumer data.
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I have to write a killer brand value proposition for my tech startup today, and I want to know if focusing on emotional benefits works better than highlighting functional features based on recent consumer data.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 consumer research emotional benefits functional benefits brand preference purchase decisions emotional connection technology brands study 2025 Google ↗
2026 consumer trends emotional connection brand trust functional product benefits consumer survey Google ↗
- How to Capture the Untapped Financial Value of Customer Emotions · qualtrics.com
- EMPATHY: The New Currency of Brand Connection · ipsos.com
- NIQ Consumer Outlook: Guide to 2026 · nielseniq.com
- What matters to today’s consumer 2026 · capgemini.com
- What matters to today’s consumer 2026 · capgemini.com
- Me, My Brand and AI: The New World of Consumer Engagement · accenture.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 consumer research emotional benefits functional benefits brand preference purchase decisions emotional connection technology brands study 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2026 consumer trends emotional connection brand trust functional product benefits consumer survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |