Real ChatGPT answer · index seedwmGWTwKKUEIcompleteMarketing and advertising · web analyticscommercial
What is the most effective attribution model for paid search when the buyer journey spans multiple cross-device sessions over ninety days?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the most effective attribution model for paid search when the buyer journey spans multiple cross-device sessions over ninety days?
3 real searches · 1 real-search pass
Google Ads data-driven attribution cross-device conversion paths lookback window 90 days official documentationGoogle ↗
OBSERVEDInstruction
Google Analytics 4 attribution models data-driven attribution cross-device reporting identity official documentationGoogle ↗
OBSERVEDReason
marketing attribution incrementality experiments paid search attribution limitations multi touch researchGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Ads data-driven attribution cross-device conversion paths lookback window 90 days official documentation Google ↗
Google Analytics 4 attribution models data-driven attribution cross-device reporting identity official documentation Google ↗
marketing attribution incrementality experiments paid search attribution limitations multi touch research Google ↗
- Get started with attribution · support.google.com
- Data-driven attribution delivers better results than last-click · blog.google
- Change the reporting attribution model for key events · support.google.com
- Select attribution settings · support.google.com
- About attribution reports · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads data-driven attribution cross-device conversion paths lookback window 90 days official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 attribution models data-driven attribution cross-device reporting identity official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
marketing attribution incrementality experiments paid search attribution limitations multi touch research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |