What is the average return on ad spend people are seeing lately given the rising Google Shopping ad costs for retail brands
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the average return on ad spend people are seeing lately given the rising Google Shopping ad costs for retail brands
1 real search · 1 real-search pass
2026 Google Shopping ads average ROAS retail benchmark rising cost per click CPC benchmark ecommerceGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 1 queries…
Searches and sources
ChatGPT1 real searches · gpt-6
2026 Google Shopping ads average ROAS retail benchmark rising cost per click CPC benchmark ecommerce Google ↗
- Google Ads Benchmarks for Ecommerce (2026): CPC, CTR, ROAS, CPA · shopiator.com
- Google Ads E-Commerce / Retail 2026 · lunio.ai
- Ecommerce Benchmarks 2026: Sourced Data · saltpotdigital.com
- Google Search ad costs rise as clicks lose steam for advertisers · emarketer.com
- Google Ads benchmarks 2026 by industry · thecsspartner.com