Can you compare the attribution models of HubSpot and Adobe Analytics for a complex B2B sales cycle with long consideration periods?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you compare the attribution models of HubSpot and Adobe Analytics for a complex B2B sales cycle with long consideration periods?
3 real searches · 1 real-search pass
HubSpot attribution reporting models first touch last touch linear U-shaped W-shaped time decay documentationGoogle ↗
OBSERVEDReason
Adobe Analytics Attribution IQ models lookback window participation linear time decay custom attribution documentationGoogle ↗
OBSERVEDInstruction
HubSpot marketing attribution revenue closed won deals attribution report documentationGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
HubSpot attribution reporting models first touch last touch linear U-shaped W-shaped time decay documentation Google ↗
Adobe Analytics Attribution IQ models lookback window participation linear time decay custom attribution documentation Google ↗
HubSpot marketing attribution revenue closed won deals attribution report documentation Google ↗
- Create attribution reports · knowledge.hubspot.com
- Understand attribution reporting · knowledge.hubspot.com
- Attribution Components · experienceleague.adobe.com
- Attribution Panel · experienceleague.adobe.com
- Attribution Components · experienceleague.adobe.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
HubSpot attribution reporting models first touch last touch linear U-shaped W-shaped time decay documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Adobe Analytics Attribution IQ models lookback window participation linear time decay custom attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
HubSpot marketing attribution revenue closed won deals attribution report documentation OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |