Real ChatGPT answer · index seedwBqRd3MU0CUcompleteMarketing and advertising · influencer marketinglocal
How do I measure the actual ROI on a sponsored parenting podcast read versus an Instagram story swipe up link?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I measure the actual ROI on a sponsored parenting podcast read versus an Instagram story swipe up link?
1 real search · 1 real-search pass
podcast advertising measurement attribution promo codes vanity URLs incremental lift IAB guidelines Instagram Stories UTM attribution marketing ROIGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
podcast advertising measurement attribution promo codes vanity URLs incremental lift IAB guidelines Instagram Stories UTM attribution marketing ROI Google ↗
- iab. Digital Audio Measurement Guide · iab.com
- Podcast Measurement Technical Guidelines · iabtechlab.com
- How to Measure Success in Podcast Advertising for Every Objective · acast.com
- How do I measure influencer marketing ROI? · iabuk.com