Real ChatGPT answer · index seedw1cAK9WOUfMcompleteMarketing and advertising · AI search and generative engine optimizationcommercial

what makes a website get cited as a primary source in ChatGPT web searches instead of getting ignored completely

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
what makes a website get cited as a primary source in ChatGPT web searches instead of getting ignored completely
2 real searches · 1 real-search pass
OpenAI ChatGPT search publishers citations how sources selected crawler OAI-SearchBot documentationGoogle ↗
OBSERVEDInstruction
OpenAI help center ChatGPT search citations sources publishers website inclusionGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational50%ComparisonConsequenceReasonDefinitionInstruction50%Yes / no

Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
OpenAI ChatGPT search publishers citations how sources selected crawler OAI-SearchBot documentation Google ↗
OpenAI help center ChatGPT search citations sources publishers website inclusion Google ↗
  1. Overview of OpenAI Crawlers · developers.openai.com
  2. Publishers and Developers - FAQ · help.openai.com
  3. Searching the web with ChatGPT · help.openai.com
  4. Searching the web with ChatGPT · help.openai.com

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
OpenAI ChatGPT search publishers citations how sources selected crawler OAI-SearchBot documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
OpenAI help center ChatGPT search citations sources publishers website inclusion
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1