Real ChatGPT answer · index seedw0fTyUYqP68completeMarketing and advertising · web analyticsinformational
What resources explain how to build a multi touch attribution model from scratch using raw web analytics data exported to BigQuery
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What resources explain how to build a multi touch attribution model from scratch using raw web analytics data exported to BigQuery
4 real searches · 1 real-search pass
GA4 BigQuery export multi touch attribution model SQL tutorial raw event dataGoogle ↗
OBSERVEDInstruction
Google Analytics 4 BigQuery export schema events traffic_source collected_traffic_source documentationGoogle ↗
OBSERVEDInstruction
BigQuery marketing attribution data driven attribution Markov chain SQL tutorialGoogle ↗
OBSERVEDInstruction
Google Cloud BigQuery attribution modeling customer journey SQL exampleGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
GA4 BigQuery export multi touch attribution model SQL tutorial raw event data Google ↗
Google Analytics 4 BigQuery export schema events traffic_source collected_traffic_source documentation Google ↗
BigQuery marketing attribution data driven attribution Markov chain SQL tutorial Google ↗
Google Cloud BigQuery attribution modeling customer journey SQL example Google ↗
- BigQuery export schemas | Google Analytics | Google for Developers · developers.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- BigQuery Export schema · support.google.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
GA4 BigQuery export multi touch attribution model SQL tutorial raw event data OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 BigQuery export schema events traffic_source collected_traffic_source documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
BigQuery marketing attribution data driven attribution Markov chain SQL tutorial OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Cloud BigQuery attribution modeling customer journey SQL example OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |