What do recent marketing studies say about the effectiveness of turning retail employees into brand advocates on TikTok versus LinkedIn?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What do recent marketing studies say about the effectiveness of turning retail employees into brand advocates on TikTok versus LinkedIn?
3 real searches · 1 real-search pass
2026 2025 marketing studies employee advocacy TikTok versus LinkedIn retail frontline employees brand advocates effectivenessGoogle ↗
OBSERVEDComparison
2024 2025 research study employee advocacy retail employees TikTok LinkedIn brand advocacy marketing effectivenessGoogle ↗
OBSERVEDReason
2025 employee generated content TikTok trust purchase intent employees social media study LinkedIn employee advocacyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 2025 marketing studies employee advocacy TikTok versus LinkedIn retail frontline employees brand advocates effectiveness Google ↗
2024 2025 research study employee advocacy retail employees TikTok LinkedIn brand advocacy marketing effectiveness Google ↗
2025 employee generated content TikTok trust purchase intent employees social media study LinkedIn employee advocacy Google ↗
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 2025 marketing studies employee advocacy TikTok versus LinkedIn retail frontline employees brand advocates effectiveness OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2024 2025 research study employee advocacy retail employees TikTok LinkedIn brand advocacy marketing effectiveness OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 employee generated content TikTok trust purchase intent employees social media study LinkedIn employee advocacy OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |