Real ChatGPT answer · index seedvj7NmbS18zkcompleteMarketing and advertising · web analyticsinformational
What does a proper digital marketing analytics audit actually entail for someone who has never done one before?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What does a proper digital marketing analytics audit actually entail for someone who has never done one before?
1 real search · 1 real-search pass
digital marketing analytics audit checklist GA4 tracking conversions UTM attribution data quality Google documentationGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
digital marketing analytics audit checklist GA4 tracking conversions UTM attribution data quality Google documentation Google ↗
- Get started with attribution · support.google.com
- [GA4] About modeled key events · support.google.com
- Open Google Analytics · analytics.google.com
- Open Google Tag Manager · tagmanager.google.com
- Open Search Console · search.google.com
- Open Looker Studio · lookerstudio.google.com
- Open Google Sheets · sheets.google.com