Real ChatGPT answer · index seedvJdcrnQdviccompleteMarketing and advertising · influencer marketinginformational
Can you summarize the newest FTC rules on influencer testimonials and customer reviews that went into effect recently?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you summarize the newest FTC rules on influencer testimonials and customer reviews that went into effect recently?
1 real search · 1 real-search pass
FTC Consumer Reviews and Testimonials Rule latest 2026 influencer testimonials customer reviews effective date prohibited practices official FTCGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
FTC Consumer Reviews and Testimonials Rule latest 2026 influencer testimonials customer reviews effective date prohibited practices official FTC Google ↗
- 89 FR 68034 - Trade Regulation Rule on the Use of Consumer Reviews and Testimonials - Content Details · govinfo.gov
- Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials · ftc.gov
- The Consumer Reviews and Testimonials Rule: Questions and Answers · ftc.gov
- The Consumer Reviews and Testimonials Rule: Questions and Answers · search.ftc.gov
- Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 68034-68079 [2024-18519] :: Federal Trade Commission :: Agencies And Commissions :: Regulation Tracker :: Justia · regulations.justia.com
- Endorsements, Influencers, and Reviews · ftc.gov