How do I use Google Analytics 4 to prove to my client today that their organic search traffic is actually driving more qualified leads than their paid ads?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I use Google Analytics 4 to prove to my client today that their organic search traffic is actually driving more qualified leads than their paid ads?
3 real searches · 1 real-search pass
site:support.google.com/analytics GA4 traffic acquisition report session default channel group key events session key event rateGoogle ↗
OBSERVEDReason
site:support.google.com/analytics GA4 mark events as key events attribution settings advertising attribution pathsGoogle ↗
OBSERVEDOther / navigational
support.google.com/google-ads import offline conversions qualified leads CRM enhanced conversions for leadsGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
site:support.google.com/analytics GA4 traffic acquisition report session default channel group key events session key event rate Google ↗
site:support.google.com/analytics GA4 mark events as key events attribution settings advertising attribution paths Google ↗
support.google.com/google-ads import offline conversions qualified leads CRM enhanced conversions for leads Google ↗
- Get started with attribution · support.google.com
- Key events attribution paths report · support.google.com
- Key event attribution models report · support.google.com
- Select attribution settings · support.google.com
- Tutorial: Set up a key event · support.google.com
- Offline conversion imports FAQs · support.google.com
- Manage offline conversions | Google Ads API | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
site:support.google.com/analytics GA4 traffic acquisition report session default channel group key events session key event rate OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
site:support.google.com/analytics GA4 mark events as key events attribution settings advertising attribution paths OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
support.google.com/google-ads import offline conversions qualified leads CRM enhanced conversions for leads OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |