Real ChatGPT answer · index seedv1v0RWtgV7ccompleteMarketing and advertising · AI search and generative engine optimizationcommercial

What is the best way to revamp our keyword strategy now that people are using ChatGPT instead of traditional search bars to find local contractors like us?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What is the best way to revamp our keyword strategy now that people are using ChatGPT instead of traditional search bars to find local contractors like us?
2 real searches · 1 real-search pass
2026 AI search optimization local businesses contractors ChatGPT recommendations SEO Google Business Profile structured data guidanceGoogle ↗
OBSERVEDInstruction
Google Search Central AI features website SEO guidance structured data local business 2026Google ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational50%ComparisonConsequenceReasonDefinitionInstruction50%Yes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 AI search optimization local businesses contractors ChatGPT recommendations SEO Google Business Profile structured data guidance
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
Google Search Central AI features website SEO guidance structured data local business 2026
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1