Real ChatGPT answer · index seeduzEQREIIxLIcompleteMarketing and advertising · content marketinginformational
What are the current industry standards for average email open rates in small business marketing so I know if mine are terrible?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry standards for average email open rates in small business marketing so I know if mine are terrible?
1 real search · 1 real-search pass
2025 2026 email marketing benchmark average open rate small business industry report Mailchimp Constant ContactGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2025 2026 email marketing benchmark average open rate small business industry report Mailchimp Constant Contact Google ↗
- What Is a Good Open Rate for Email in 2026? · constantcontact.com
- Email Marketing Benchmark 2026: Open and Click Rates by Country and Industry · mailpro.com
- Email Marketing Benchmarks 2025: Is Your Open Rate on Track · mailerlite.com
- Email Marketing Benchmarks: Open Rates, Clicks, and Conversions · omnisend.com