Real ChatGPT answer · index seeduy5dZgYUaI0completeMarketing and advertising · AI search and generative engine optimizationinformational
How should we adjust our digital advertising spend across paid search and social channels to compensate for the traffic shifts caused by zero-click AI search results?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How should we adjust our digital advertising spend across paid search and social channels to compensate for the traffic shifts caused by zero-click AI search results?
3 real searches · 1 real-search pass
2026 zero-click AI search impact paid search advertising spend allocation AI Overviews advertisers researchGoogle ↗
OBSERVEDConsequence
Google AI Overviews click through rate organic traffic study 2025 2026 paid search implicationsGoogle ↗
OBSERVEDReason
paid social demand generation incrementality measurement budget allocation search social 2025 researchGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 1 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 zero-click AI search impact paid search advertising spend allocation AI Overviews advertisers research Google ↗
Google AI Overviews click through rate organic traffic study 2025 2026 paid search implications Google ↗
paid social demand generation incrementality measurement budget allocation search social 2025 research Google ↗
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Google AI Overviews CTR shows early signs of recovery: Study · searchengineland.com
- AI search ads surge forward while advertisers wait for the proof · emarketer.com
- The agentic advertising economy: From attention to action · mckinsey.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 zero-click AI search impact paid search advertising spend allocation AI Overviews advertisers research OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google AI Overviews click through rate organic traffic study 2025 2026 paid search implications OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
paid social demand generation incrementality measurement budget allocation search social 2025 research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |