I urgently need to know the current industry standard advertising revenue rates for independent podcasts so I can price an unexpected sponsor pitch meeting happening this afternoon.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I urgently need to know the current industry standard advertising revenue rates for independent podcasts so I can price an unexpected sponsor pitch meeting happening this afternoon.
1 real search · 1 real-search pass
2026 podcast advertising CPM rates independent podcasts host read midroll IAB benchmark 2026Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 podcast advertising CPM rates independent podcasts host read midroll IAB benchmark 2026 Google ↗
- Podcast advertising CPM: the 2026 benchmarks · podderapp.com
- Podcast Advertising: The Ultimate Guide [2026] · acast.com
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com