How has the rollout of Google continuous scrolling changed featured snippet optimization methods for B2B search result pages this year?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How has the rollout of Google continuous scrolling changed featured snippet optimization methods for B2B search result pages this year?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google continuous scrolling rollout 2026 featured snippets SEO B2B search results changes Google ↗
Google continuous scrolling search results desktop mobile discontinued pagination featured snippets 2025 2026 Google ↗
- Google Search removing continuous scrolling from results page · 9to5google.com
- Google switching to continuous scrolling for desktop Search results · 9to5google.com
- Google dropping continuous scroll in search results · searchengineland.com
- Featured Snippets and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- How Google’s featured snippets work · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google continuous scrolling rollout 2026 featured snippets SEO B2B search results changes OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google continuous scrolling search results desktop mobile discontinued pagination featured snippets 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |