Is it smarter to spend our limited seed money on Facebook Ads or TikTok Ads for a brand awareness campaign targeting Gen Z?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it smarter to spend our limited seed money on Facebook Ads or TikTok Ads for a brand awareness campaign targeting Gen Z?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 Gen Z social media platform usage TikTok Instagram Facebook advertising brand awareness discovery data Google ↗
TikTok ads vs Meta ads brand awareness CPM benchmarks Gen Z 2025 2026 Google ↗
- TikTok leads for product discovery, but most major social platforms struggle to establish trust · kearney.com
- How brands can reach Gen Z: Where they spend time and what drives discovery · yougov.com
- How brands can win with TikTok’s multi-platform audience · yougov.com
- Meta Ads vs. TikTok Ads in 2026 · metricool.com
- Social Media Advertising Trends 2026 · metricool.com
- Gen Z Social Media Trends & Usage · sproutsocial.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 Gen Z social media platform usage TikTok Instagram Facebook advertising brand awareness discovery data OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
TikTok ads vs Meta ads brand awareness CPM benchmarks Gen Z 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |