Which b2b lead generation tactics yield the highest ROI for enterprise security software vendors this year?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Which b2b lead generation tactics yield the highest ROI for enterprise security software vendors this year?
2 real searches · 1 real-search pass
2026 B2B marketing benchmark enterprise cybersecurity lead generation ROI account-based marketing partner channels pipeline conversionGoogle ↗
OBSERVED
2026 B2B cybersecurity enterprise software lead generation ROI tactics account-based marketing intent data partner marketing benchmarkGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
2026 B2B marketing benchmark enterprise cybersecurity lead generation ROI account-based marketing partner channels pipeline conversion Google ↗
2026 B2B cybersecurity enterprise software lead generation ROI tactics account-based marketing intent data partner marketing benchmark Google ↗
- B2B Marketing Benchmarks 2026 · otrenix.com
- Tech Marketing Benchmarks: How Leaders Outpace Laggards in ABM · gartner.com
- Inflexion Group's 2026 ABM Benchmarking Study · inflexiongroup.com
- Qualified Leads Shift Toward Targeted Channels · sagefrog.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 B2B marketing benchmark enterprise cybersecurity lead generation ROI account-based marketing partner channels pipeline conversion OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
2026 B2B cybersecurity enterprise software lead generation ROI tactics account-based marketing intent data partner marketing benchmark OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |