Real ChatGPT answer · index seeduIlqsp0tdAMcompleteRetail and ecommerce · returns and shipping policiescommercial

Compare the express store credit policy of Ulta versus Sephora regarding whether credits expire after one year or remain valid indefinitely in your account.

ChatGPTgpt-62 queries10/31/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Compare the express store credit policy of Ulta versus Sephora regarding whether credits expire after one year or remain valid indefinitely in your account.
2 real searches · 1 real-search pass
Ulta merchandise credit store credit expiration one year policy officialGoogle ↗
OBSERVEDOther / navigational
Sephora store credit merchandise credit expiration policy officialGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Ulta merchandise credit store credit expiration one year policy official Google ↗
Sephora store credit merchandise credit expiration policy official Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Ulta merchandise credit store credit expiration one year policy official
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Sephora store credit merchandise credit expiration policy official
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1