What are the exact steps to troubleshoot a sudden drop in impression share on Google Ads when my competitors are outspending my small business?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the exact steps to troubleshoot a sudden drop in impression share on Google Ads when my competitors are outspending my small business?
1 real search · 1 real-search pass
Google Ads Help impression share search lost IS budget rank auction insights Quality Score Ad Rank troubleshootingGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Ads Help impression share search lost IS budget rank auction insights Quality Score Ad Rank troubleshooting Google ↗
- About Ad Rank · support.google.com
- 5 ways to use Quality Score to improve your performance · support.google.com
- About impression share · support.google.com
- Get impression share data · support.google.com