We are debating between increasing our Google Ads budget or investing heavily in content marketing and SEO. Which makes more sense this year?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We are debating between increasing our Google Ads budget or investing heavily in content marketing and SEO. Which makes more sense this year?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 digital marketing trends Google Ads cost per click SEO content marketing AI search organic traffic outlook Google ↗
Google Ads 2026 AI search SEO content marketing strategy benchmarks paid search organic search Google ↗
- 2026 state of marketing: Data from 1,500+ global marketers · blog.hubspot.com
- SEO trends for 2026: How search and AI are changing · blog.hubspot.com
- IAB | IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth · iab.com
- Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry · wordstream.com
- AI Overviews are expanding across commercial intent search [Study] · semrush.com
- FAQ on content marketing: AI saturation, zero-click search, and what's still working in 2026 · emarketer.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 digital marketing trends Google Ads cost per click SEO content marketing AI search organic traffic outlook OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Ads 2026 AI search SEO content marketing strategy benchmarks paid search organic search OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |